Customer from EU? Click here for our
international website

Learn all about Pickawood

Everything you need to know about our mission and our brand!

Tim und Henry Showroom Regal neu 980 web

The Pickawood brand began 9 years ago with an empty wall, a small team and the vision to be able to offer our customers the opportunity to create unique one of a kind furniture pieces online and at affordable prices. Fast-forward to today and our Managing Directors Henry Fleischer and Tim Ehling employ more than 25 individuals to help continue this mission. We work hard every single day to bring our sustainable, custom-made products to more and more people and we very much look forward to welcoming you to the Pickawood family!


Pickawood showroom 625x375
   

Our vision

We want to make individual high-quality and sustainable furniture affordable for everyone. To achieve this, we combine our state-of-the-art design technologies with innovative production processes and traditional artisan craftsmanship. Our online configurators are at the heart of our vision and in harmony with an expert team comprised of interior designers, carpenters and engineers we provide our customers with the support structure they need to plan their dream furniture piece from the comfort of their own home.

Pickawood showroom 625x375

Our vision

We want to make individual high-quality and sustainable furniture affordable for everyone. To achieve this, we combine our state-of-the-art design technologies with innovative production processes and traditional artisan craftsmanship. Our online configurators are at the heart of our vision and in harmony with an expert team comprised of interior designers, carpenters and engineers we provide our customers with the support structure they need to plan their dream furniture piece from the comfort of their own home.

   

Our concept - online furniture planning

At the core of what we do are our dynamic online configurators. Taking advantage of our inventive technologies will allow you to configure your personalized furniture piece to your precise specifications. With our user-friendly planning and expert advice, you can easily create your wardrobes, shelving, sideboards and tables. The development of our augmented reality technology also allows you to view your furniture creation in real-time in your living space to ensure your dimensions are exact and to scale.

Konfigurator Showroom 625x375
Konfigurator Showroom 625x375

 

Our concept - online furniture planning

At the core of what we do are our dynamic online configuratorsTaking advantage of our inventive technologies will allow you to configure your personalized furniture piece to your precise specifications. With our user-friendly planning and expert advice, you can easily create your wardrobes, shelving, sideboards and tables. The development of our augmented reality technology also allows you to view your furniture creation in real-time in your living space to ensure your dimensions are exact and to scale.

Pickawood team 625x375 1

 

Meet our team

Along with our technology, the expertise of our team ensures that we exceed our customer's expectations each and every time to provide the very best in made-to-measure furniture. Our specialist furniture consultants and wood engineers have many years of experience and can provide expert knowledge and sound advice. You can be sure that the quality of our services translates through to our products. 

Pickawood team 625x375 1

Meet our team

Along with our technology, the expertise of our team ensures that we exceed our customer's expectations each and every time to provide the very best in made-to-measure furniture. Our specialist furniture consultants and wood engineers have many years of experience and can provide expert knowledge and sound advice. You can be sure that the quality of our services translates through to our products. 

 

A wealth and variety of products

We offer a wide range of solutions to our valued customers and our exclusive furniture range is always expanding. Currently, you can create 4 different exciting product types using our exciting online configurators. So whether you are planning for a new wardrobe, shelving system, sideboard or table, each item can be easily designed in just a few simple clicks. Our ability to integrate and implement a diversity of special requests means you can design a personalized furniture piece that is perfect for you.

 

Pickawood produktvielfalt 625x375
Pickawood produktvielfalt 625x375

A wealth and variety of products 

We offer a wide range of solutions to our valued customers and our exclusive furniture range is always expanding. Currently, you can create 4 different exciting product types using our exciting online configurators. So whether you are planning for a new wardrobe, shelving system, sideboard or table, each item can be easily designed in just a few simple clicks. Our ability to integrate and implement a diversity of special requests means you can design a personalized furniture piece that is perfect for you.

Pickawood produktion 625x375

 

Combining the traditional and the modern

We work with certified joineries that incorporate modern technology and traditional carpentry. With our machine-readable "CAD" construction plans we support our experienced carpenters in the production of precise expertly manufactured furniture items. Our production processes ensure that your made-to-measure furniture piece is a masterpiece of craftsmanship lovingly created by hand. 

Pickawood produktion 625x375

Combining the traditional and the modern

We work with certified joineries that incorporate modern technology and traditional carpentry. With our machine-readable "CAD" construction plans we support our experienced carpenters in the production of precise expertly manufactured furniture items. Our production processes ensure that your made-to-measure furniture piece is a masterpiece of craftsmanship lovingly created by hand. 

 

Sustainable wood materials

We exclusively use wood from sustainable forestry for the production of each individual custom-made furniture piece. Our high-quality woods are largely sourced from European forests. In addition to our popular classic woods and real wood veneers, we also offer furniture made of multiplex and MDF. Our materials meet high standard checks to ensure they are of the highest quality.

Pickawood material 625x375
Pickawood material 625x375

Sustainable wood materials

We exclusively use wood from sustainable forestry for the production of each individual custom-made furniture piece. Our high-quality woods are largely sourced from European forests. In addition to our popular classic woods and real wood veneers, we also offer furniture made of multiplex and MDF. Our materials meet high standard checks to ensure they are of the highest quality.


If you have any questions, please feel free to contact us.

Mandatory field, please complete

Mandatory field, please complete

Mandatory field, please complete

Mandatory field, please complete

Mandatory field, please complete


Mandatory field, please complete


SERVICE